SalesMake | Sales Force Automation & DMS

SalesMake — the field and the distributor on one platform

Field AppOrders & schemes

DistributorStock & claims

One Connected Platform

From the field rep to the distributor, on one platform

Most brands run field sales and distributors on separate systems — so orders get re-keyed, secondary sales are guessed at, and outstanding is always a week behind. SalesMake connects them: reps capture orders and schemes in the field, distributors fulfil and record secondary sales and collections, and the brand sees it all in real time.

Field visits & orders Schemes & promotions Secondary sales Collections & outstanding

See the Field App

Distributor Management

Every distributor, connected to the brand

Once an order leaves the field, most brands lose sight of it — distributor stock, secondary sales, and claims live in spreadsheets and phone calls. SalesMake brings them online: distributors manage orders and inventory, record secondary sales down to the retailer, and raise claims — while the brand sees true demand and outstanding across the whole network.

Distributor orders Inventory & stock Returns & claims Pricing & settlement

See the Distributor Side

SalesMake — distributor stock, secondary sales and claims connected

Secondary Salesto retailer

Collections& outstanding

Everything Your Field and Distributors Run On

SalesMake covers the whole trade — from the rep's beat in the market to the distributor's warehouse. The Sales Force Automation side runs beats, retailer visits, order booking, and schemes; the Distributor Management side handles orders, inventory, secondary sales, collections, and claims.

Every capability works on one platform, built on Odoo — so field teams, distributors, and the brand all see the same numbers in real time, with no re-keying and no month-end scramble.

Beat & route planning

Retailer visit management

Order booking & targets

Schemes & promotions

Distributor order management

Inventory & secondary sales

Collections & outstanding

Returns, claims & pricing

How Every Sale Flows

From planning the beat to reviewing the numbers — one connected cycle across the field and the distributor.

Sales
Flow8 stages

Plan Coverage

Build beats and routes so every outlet gets visited on time.

Visit Outlet

Reps check in by GPS, merchandise, and complete surveys.

Capture Order

Orders booked in the app, with schemes applied automatically.

Distributor Fulfilment

The distributor receives and fulfils the order from stock.

Record Sale

Primary and secondary sales are recorded back to the brand.

Collect Payment

Collections captured in the field and outstanding updated instantly.

Settle Claims

Scheme and distributor claims are calculated and settled.

Review

Managers review coverage, sales, and collections on live dashboards.

Why FMCG Brands Choose SalesMake

Real visibility from the field to the distributor — without the manual work.

See the Whole Market

Real-time visibility into visits, orders, and coverage across every territory.

Capture Every Order

No more manual order books — orders and schemes are captured right in the field.

Primary + Secondary Sales

See true demand with both primary and secondary sales in one connected view.

Faster Collections

Field collections and outstanding tracking keep cash flowing across the network.

One Connected Network

Field teams, distributors, and the brand all work on the same platform.

Built on Odoo

Full accounting, dashboards, and easy customisation to your trade and pricing rules.

Frequently Asked Questions

What is SalesMake?

SalesMake is a Sales Force Automation (SFA) and Distributor Management System (DMS) platform built on Odoo. It connects the field teams selling in the market with the distributors supplying them — covering beat planning, retailer visits, order booking, schemes, distributor stock, secondary sales, and collections.

Who is SalesMake built for?

SalesMake is built for FMCG brands, consumer goods manufacturers, distributors, and any business selling through a retailer or dealer network.

What is the difference between the SFA and DMS parts?

The SFA side is for your field teams — beat planning, retailer visits, order booking, schemes, and collections from a mobile app. The DMS side is for your distributors — order management, inventory, secondary sales, claims, and outstanding. SalesMake connects both so the field and the distributor work on one platform.

Does the field team get a mobile app?

Yes. Reps use a mobile app to follow their beat, check in at outlets by GPS, capture orders, apply schemes, complete surveys, and record collections — even in low-connectivity areas.

Can it handle trade schemes and promotions?

Yes. SalesMake runs trade schemes and promotions with automatic calculation at order time, and settles distributor claims against those schemes — so discounts and offers are accurate and auditable.

Does it track secondary sales?

Yes. SalesMake tracks both primary sales (brand to distributor) and secondary sales (distributor to retailer), so you see true market demand and distributor stock movement, not just dispatches.

How does it manage collections and outstanding?

Field reps record collections against invoices during visits, and SalesMake updates outstanding by party and territory in real time — with full accounting behind it on Odoo.

Is SalesMake built on Odoo?

Yes. SalesMake is built on Odoo and delivered by Symake, an Odoo Official Partner — with full double-entry accounting, live dashboards, and the flexibility to adapt beats, schemes, pricing, and workflows to how your business sells.

SalesMake — Connected Sales, Stronger Distribution