HowStar is Symake's digital business consulting and coaching service. We work alongside you to make sense of technology, sharpen your strategy, and turn digital change into real, measurable growth — with hands-on guidance, not just a report.
A lot of advice ends with a slide deck and a handshake. HowStar doesn't. We build a clear, practical plan with you, then stay hands-on while you put it into action — helping you choose the right tools, fix the right processes, and coach your team so the change actually sticks.
Wherever you are with technology, there's an area we can help you move forward. Open one to see exactly what that looks like.
Most businesses don't need more technology — they need a clear plan for the technology they have. We start by understanding your goals and where the friction really is, then build a simple, prioritised roadmap: what to fix first, what can wait, and how each step pays off. You leave with direction you can actually act on, not a 60-page report that gathers dust.
CRM or ERP? Off-the-shelf or custom? The choices are overwhelming, and most advice comes from someone trying to sell you something. Because we work across many platforms, our advice is genuinely vendor-neutral. We help you weigh the real options against your needs, your budget, and your team — so you invest once, in the thing that actually fits.
Every business has processes that quietly waste time — the double entry, the chasing, the manual reports. We map how work really flows, find the bottlenecks, and help you streamline and automate the parts that don't need a human. The result is a team that spends less time on admin and more on the work that actually grows the business.
You're probably sitting on more data than you use. We help you decide what's worth measuring, clean up the numbers you can't currently trust, and set up clear dashboards that tell you what's really going on — at a glance. The goal is simple: decisions based on what's actually happening, not gut feel or last quarter's spreadsheet.
A great business no one can find doesn't grow. We help you sharpen your online presence — website, search, content, and the channels that bring the right customers to you — and set up simple ways to see what's working. No vanity metrics or buzzwords, just a clearer path from stranger to customer.
The best plan fails if your team doesn't come with it. This is where a lot of consulting stops and ours keeps going. We coach your people through new tools and ways of working, build simple playbooks they'll actually use, and stay available as questions come up — so the improvement outlasts the engagement.
Going it alone or hiring a one-off consultant each gets you part of the way. HowStar is built to close the gap between good advice and change that actually happens.
Advice is only worth something when it changes how your business runs. Here's what working with HowStar is really about.
Swap the guesswork for a plan you trust — knowing exactly what to do next and why.
Cut the manual busywork with better processes and automation, and free your team to focus.
Reach the right customers and make sharper decisions with data you can actually trust.
Coach your people so they own the tools and the change — long after we step back.
Book a friendly, no-pressure consultation. Tell us where you're stuck or where you want to grow, and we'll help you see the clearest next step — whatever technology you're using.
HowStar is Symake's digital business consulting and coaching service. We help you plan your digital strategy, choose the right technology, streamline and automate processes, and coach your team — with hands-on guidance, not just a report.
We advise across six areas: digital strategy and roadmap, technology selection, process and automation, data and decision-making, digital presence and growth, and team enablement and coaching. We shape the mix around what your business needs most.
Not at all. We explain everything in plain language and meet you where you are. Our whole job is to turn technology from something confusing into a clear, practical advantage for your business.
Both. Some clients want a focused piece of advice or a clear plan; others want us alongside them as they put it into action. We shape the engagement around what you need, at a pace and budget that work for you.
No. Because we work across many platforms, our advice is genuinely vendor-neutral. We recommend what fits your goals, your team, and your budget — not whatever is easiest for us to sell.
Yes. Hands-on coaching is a big part of what we do. We work with your people, build simple playbooks, and help new tools and ways of working actually stick — long after the advice is given.
Symake's own experts — the same people who implement and support real business technology every day — so the advice is practical and grounded in what genuinely works, not just theory.
Just book a consultation through our contact page. Tell us where you're stuck or where you want to grow, and we'll help you see the clearest next step — whatever technology you're using today.