FMCG Field Sales Automation in Riyadh

FMCG Field Sales Automation in Riyadh gives every rep a daily beat, a GPS check-in at each outlet and order booking against target, so supervisors in Al Olaya see the day as it happens rather than at the evening call.

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What reps gain from FMCG Field Sales Automation in Riyadh

200+ Projects Delivered

What you get

Beats sequenced for Riyadh traffic and outlet clusters
GPS check-in proves each call in Al Malqa or Al Narjis
Orders, displays and collections logged in one call

What reps gain from FMCG Field Sales Automation in Riyadh

Riyadh is the Kingdom's largest market, and many FMCG brands run national sales from head offices here. A typical rep's beat might start with supermarkets on Al Malqa's main roads, move to bakalas in Al Narjis and end with chain outlets near Al Olaya. Traffic decides how many calls a rep can make, so beats need to be realistic rather than wishful. SalesMake builds each beat from outlet lists, checks the rep in by GPS at every stop and records what was ordered, displayed and collected. Supervisors compare planned calls with actual calls and can rebalance beats across the city before the next week begins.

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A rep's working day, step by step in the app

Nine parts of the field sales app that reps and supervisors use daily

Daily beat plan

Each morning the rep opens a fixed list of outlets in calling order, so nobody wastes the first hour deciding where to go.

GPS outlet check-in

The app records location and time when the rep arrives, which gives supervisors a reliable record of calls actually made.

Order against target

Reps see month-to-date sales against their target while booking, so they know which lines to push at each outlet.

Schemes at order time

Trade schemes apply automatically as items are added, so the bakala owner sees the final price before the rep leaves.

Merchandising checks

A short checklist covers shelf placement and display condition, giving the brand a record of how its products are shown.

Outlet surveys

Questions set at head office, such as competitor activity or stock on shelf, are answered in the app during the call.

Collections on credit

Payments taken from credit customers are recorded against open invoices, and the outstanding balance updates for finance.

Weak signal mode

Orders and check-ins are saved on the phone where coverage drops, then sent when the rep is back in signal.

Supervisor dashboard

Area managers see calls made, orders booked and collections by rep, so coaching starts from facts, not from memory.

Supervisors who can see the day, not just the totals

In many Riyadh sales teams, the supervisor learns about a missed call only when an outlet complains. SalesMake changes that. Every check-in, order and collection appears on a live dashboard, grouped by rep and by beat. A supervisor can see that one rep has finished the whole beat while another stopped halfway, and can ask why on the same day. Targets, schemes and pricing rules are set centrally, so reps cannot alter them on the phone.

Planned versus actual calls for each rep
Orders and collections by beat and by day
Rules for schemes and prices set at head office
Beats reassigned when a rep is on leave

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From outlet list to first live beat

How a Riyadh rollout usually runs, start to finish

Outlet audit

We clean the outlet list, merge duplicates and tag each shop as modern or traditional trade.

Beat design

Outlets are grouped into beats by district and calling frequency, then agreed with area managers.

Rules setup

Price lists, schemes, targets and credit terms are loaded so the app applies them on every order.

Pilot beat

A small group of reps runs live beats for a short period and we adjust the app from their feedback.

Rep training

Consultants fly in from Bengaluru to train reps and supervisors in English, in small groups.

Full rollout

Remaining beats go live, and remote support continues during hours that overlap the Saudi working week.

Field teams selling across Riyadh

Brands selling in Riyadh charge VAT at 15%, and ZATCA's FATOORA rules decide how invoices are issued. Phase 2 is being rolled out in waves, and wave 25 brings in businesses whose VAT-subject revenue passed SAR 187,500 in any year from 2022 to 2025, with integration due by 1 February 2027. When a rep's order turns into an invoice, SalesMake produces it with the Arabic fields, QR code and cryptographic stamp ZATCA requires, and B2B invoices go for clearance. Some soft drinks and energy drinks also carry excise tax, which can be set up as a pricing rule. The Saudi weekend is Friday and Saturday, and beat calendars follow that week.

VAT at 15% on every invoice raised from an order

Arabic fields and QR code on tax invoices

Prepared for the wave 25 deadline of 1 February 2027

Excise items priced through a configured rule

Why Riyadh sales teams pick SalesMake

SalesMake comes from Symake, a Bengaluru firm with 200+ projects delivered. Consultants come to Riyadh for workshops, training and go-live, then help is remote. The app, the distributor side and the accounts share one database, so an order booked in Diriyah reaches finance without retyping.

✓ One app for beats, orders and collections

✓ Works where mobile signal is weak

✓ Schemes calculated without manual sums

✓ Live outstanding for every outlet

✓ Double-entry accounts behind each order

✓ Training and support in English

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Built for FMCG

Put your Riyadh reps on planned beats

Share your outlet count and rep structure, and we will suggest a beat plan and a rollout timeline.

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Frequently Asked Questions

Can the app handle Riyadh traffic when planning beats?

Beats are built from outlet clusters, so a rep works one district at a time instead of crossing the city. Supervisors can shorten a beat if calls take longer than planned, and the change shows on the rep's phone the next morning.

Do invoices from rep orders meet ZATCA rules in Riyadh?

Yes. When an order is invoiced, the document carries the Arabic fields, QR code and cryptographic stamp that FATOORA phase 2 asks for, and B2B invoices are sent for clearance. VAT is charged at 15%.

Can you run training at our head office in Riyadh?

Yes. Our consultants travel from Bengaluru to Riyadh for the workshops, rep training and go-live. Training is in English. After go-live, support is remote, during hours that overlap the Saudi working week.

What happens when a rep loses signal?

The app keeps working. Check-ins, orders and survey answers are stored on the phone and sent automatically when the connection returns, so a dead spot does not stop the call.

Can reps change prices or schemes in the field?

No. Price lists and trade schemes are set by the office and applied automatically at order time. Reps can see the scheme being applied, which helps them explain the offer to the outlet.

How are collections from bakalas recorded?

The rep selects the open invoices, records the amount received and the method, and the outlet's outstanding balance updates. Finance sees the same figure without waiting for paper slips.

Can we set different targets for modern and traditional trade?

Yes. Targets can be set by rep, by product group and by channel, so a rep covering both hypermarkets and bakalas sees separate progress for each.

Does SalesMake also cover the distributor side?

Yes. Distributor orders, stock, secondary sales, returns, claims and settlement sit in the same system as the field sales app, so rep orders flow straight into distributor records.