FMCG Field Sales Automation in Makkah

FMCG Field Sales Automation in Makkah helps distributors keep up when Ramadan, Hajj and Umrah lift demand, with beats that can be tightened, GPS check-ins at each outlet and orders that sync even on busy networks.

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Seasonal selling and FMCG Field Sales Automation in Makkah

200+ Projects Delivered

What you get

Call frequency raised for Ramadan and Hajj weeks
Seasonal schemes applied without manual changes
Calls in Ajyad and Jarwal saved when networks are busy

Seasonal selling and FMCG Field Sales Automation in Makkah

Demand in Makkah rises sharply in Ramadan and during the Hajj and Umrah seasons, and outlets near Ajyad and Jarwal can run short within days. Distributors need reps to call more often in those weeks, then return to a normal rhythm afterwards. SalesMake lets the office change an outlet's call frequency for a season and push the revised beat to each phone. Reps in Al Aziziyah and Al Shawqiyah check in by GPS, book orders with the season's schemes applied and record collections from regular credit customers. Because networks get crowded at peak times, the app saves work on the phone and sends it when it can.

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Field tools for a city with seasonal peaks

How reps and supervisors stay ahead of the busiest weeks of the year

Season beat calendars

Separate beat calendars for Ramadan and Hajj weeks raise call frequency at busy outlets, then revert when demand settles.

Check-in with location

Each outlet call is stamped with GPS position and time, so supervisors know which outlets were covered on peak days.

Seasonal targets

Orders are booked against monthly and seasonal targets, so reps can see which lines need a push before the peak ends.

Time-bound schemes

Promotions set for a season start and stop on their dates, and the app applies them automatically while they run.

Display compliance

Merchandising checks confirm that seasonal displays went up where agreed, outlet by outlet, across each district.

Stock-out surveys

A short survey records which lines are out of stock or low, giving the distributor early warning before shelves empty.

Credit collections

Reps record payments from outlets that buy on credit, and the outstanding balance per outlet is visible to finance straight away.

Busy network mode

When mobile networks are crowded, calls are stored on the phone and synced later, so the rep keeps moving to the next outlet.

Peak-week dashboards

Supervisors follow calls, orders and collections by area as they happen, and can shift reps to where demand is highest.

Moving reps to where demand is during the season

During Hajj, outlets near the central areas may need daily calls while quieter districts can wait. A fixed beat sheet cannot react to that. In SalesMake, supervisors see live order volumes by area and can reassign outlets between reps for the coming days. The rep's phone shows the new beat at the next sync, and targets and schemes follow the outlet, not the person. When the season ends, the normal beat calendar returns.

Outlets reassigned between reps for peak days
Targets and schemes follow the outlet
Live order volumes by Makkah district
Normal beat calendar restored after the season

Plan peak beats →

Rolling out before the next season

Workshops run in Jeddah or online, with go-live timed around peaks

Online kickoff

A video workshop with your sales and finance leads maps beats, schemes and credit terms.

Jeddah workshop

Detailed design sessions are held in Jeddah, close enough for your Makkah managers to attend.

Outlet data

Outlets in Al Awali, Al Naseem and other districts are loaded with channel, location and credit limit.

Season rules

Peak calendars, seasonal schemes and targets are configured and tested on sample orders.

Rep training

Reps and supervisors are trained in English, in Jeddah or online, well before the busy weeks.

Live and supported

Beats go live outside a peak period, and remote support covers the overlapping working day.

Field teams selling across Makkah

Makkah outlets fall under the same Saudi tax regime as the rest of the Kingdom. VAT is 15%, administered by ZATCA, and tax invoices must carry Arabic. FATOORA phase 2 adds UBL XML, a QR code, a cryptographic stamp and real-time clearance for B2B invoices. Wave 25 covers firms whose VAT-subject revenue went above SAR 187,500 in any year from 2022 to 2025, and its integration deadline is 1 February 2027. SalesMake turns booked orders into invoices that include these elements. Some sweetened and energy drinks also carry excise tax, which is set up as a pricing rule.

VAT at 15% and Arabic on tax invoices

FATOORA phase 2 elements on invoices from orders

Invoicing set for the 1 February 2027 wave 25 date

Excise lines priced through set rules

Why Makkah distributors look at SalesMake

Symake is based in Bengaluru and has 200+ projects behind it. Because non-Muslims cannot enter Makkah, our consultants run workshops and training in Jeddah or online, and support is remote. Your reps, distributor records and accounts live in one system.

✓ Seasonal beat calendars

✓ GPS check-in on every call

✓ Schemes that start and stop on time

✓ Offline capture on crowded networks

✓ Live outstanding per outlet

✓ Live dashboards by area

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Why Makkah distributors look at SalesMake

Built for FMCG

Get Makkah beats ready before the next peak

Book an online session or meet us in Jeddah to plan seasonal beats and rollout dates.

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Frequently Asked Questions

Will your consultants come to our office in Makkah?

Non-Muslims cannot enter Makkah, so our workshops and training are held in Jeddah or online. Many clients bring their Makkah managers to Jeddah for the design sessions, and all support after go-live is remote.

Can beats change for Ramadan and Hajj?

Yes. You can set a separate beat calendar for each season, with more frequent calls to busy outlets. Reps get the new plan on their phones, and the regular calendar returns when the season ends.

How does the app cope when networks in Makkah are congested?

Reps keep working offline. Check-ins, orders and surveys are stored on the phone and sent as soon as a connection is available, so congestion at peak times does not stop calls.

Can a seasonal promotion stop automatically?

Yes. Each scheme has start and end dates. The system applies it to qualifying orders during that window and stops on the end date, so reps cannot extend it by mistake.

Do invoices carry the Arabic and QR details ZATCA asks for?

Yes. Invoices raised from rep orders include the Arabic fields, QR code and cryptographic stamp required under FATOORA phase 2, with VAT at 15%.

Can supervisors move outlets between reps?

Yes. Outlets can be reassigned for a period. Targets and schemes stay with the outlet, and each rep's phone shows the updated beat after the next sync.

How are credit collections tracked?

Reps record each payment against the outlet's open invoices. The balance updates for the accounts team at once, and supervisors can see which outlets are overdue.

Is support available during the busiest weeks?

Support is remote from Bengaluru, during hours that overlap the Saudi working week. We recommend going live before a peak so reps are comfortable with the app when demand arrives.