FMCG Field Sales Automation in Madinah

FMCG Field Sales Automation in Madinah gives reps covering Quba, Sultanah and the Haram area a clear beat, a GPS record of every call and an order screen that applies trade schemes for them.

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Covering the city with FMCG Field Sales Automation in Madinah

200+ Projects Delivered

What you get

Different call frequencies for central and residential outlets
GPS check-ins in Sultanah, Quba and Al Aziziyah
Yanbu routes planned as part of the same beat plan

Covering the city with FMCG Field Sales Automation in Madinah

Madinah sees visitor peaks around Ramadan and the Hajj and Umrah seasons, while residential districts keep growing year-round. That gives distributors two kinds of outlets to serve: busy groceries near the Central Haram area and neighbourhood bakalas in Sultanah and Al Aziziyah. SalesMake lets each kind run at its own call frequency inside one beat plan. Reps check in by GPS, book orders against their targets and record payments from credit customers. Some distributors also send reps toward Yanbu on set days, and those calls are planned and tracked the same way.

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Nine ways the app supports Madinah reps

From the first call to the last, everything a rep records sits in one place

Per-outlet frequency

Each outlet carries its own calling frequency, weekly or more often, and the beat plan is built from those settings.

Location-stamped calls

Arriving at an outlet triggers a GPS check-in, which gives supervisors a trustworthy record of coverage.

Target-led ordering

The order screen shows how far the rep is from target, by product group, while items are being added.

Built-in scheme logic

Discounts and free-goods offers are applied by the system according to rules set by the office.

Merchandising tasks

Reps follow a checklist for facings and displays on each call, so the brand can see where its lines stand.

Market surveys

Short surveys collect information on prices, competitor activity and stock levels at the outlet.

Payment recording

Money received from credit outlets is posted against invoices, and the outstanding amount refreshes immediately.

Offline by design

The app is built for low-connectivity areas and keeps recording calls when the phone has no signal.

Area manager view

Managers see live dashboards of calls, orders and collections across the city, rep by rep and district by district.

Two calling rhythms inside one beat plan

Outlets around the Haram area can sell out quickly in Ramadan, while a bakala in Quba may need a call once a week. Treating them the same wastes time in one place and loses sales in the other. SalesMake stores a call frequency for each outlet and builds beats from it. During peak seasons the office raises the frequency for chosen outlets, and the extra calls appear on reps' phones without a new paper schedule.

Call frequency stored per outlet
Extra calls added for the busy seasons
No paper call schedules to reprint
Coverage gaps visible on the dashboard

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How Madinah teams get started

Workshops in Jeddah, Riyadh or online, then a phased go-live

Scoping call

We start online with your sales and accounts leads to understand beats, outlets and credit practices.

Design workshop

A working session in Jeddah or Riyadh, or online, sets out beats, schemes, targets and reports.

Data loading

Outlet lists, price lists and opening balances are imported and checked against your records.

Test orders

Sample orders run through schemes, invoicing and collections so finance can confirm the results.

Training

Reps and supervisors learn the app in English, in short sessions that fit around their beats.

Phased go-live

Beats switch on in groups, with remote support from Bengaluru during the overlapping working day.

Field teams selling across Madinah

Every sale a Madinah rep books ends up under Saudi VAT at 15%, collected by ZATCA. Tax invoices need Arabic, and FATOORA phase 2 requires a structured UBL XML file, a QR code and a cryptographic stamp. B2B invoices are cleared in real time; simplified invoices are reported within 24 hours. Businesses in wave 25, with VAT-subject revenue over SAR 187,500 in any year 2022 to 2025, have until 1 February 2027 to integrate. SalesMake builds these elements into the invoice created from each order, so reps do not deal with tax details at the counter.

Saudi VAT at 15% applied on each order line

Arabic and QR code on invoices from the app

Clearance for B2B invoices under phase 2

Integration for wave 25 due by 1 February 2027

A single system behind every Madinah rep

Symake designs and delivers SalesMake from Bengaluru, with 200+ projects completed. Consultants hold workshops in Jeddah, Riyadh or online for Madinah clients, and day-to-day support is remote. The rep app, distributor operations and accounting sit together.

✓ Per-outlet call frequency

✓ GPS-stamped outlet calls

✓ Automatic scheme calculation

✓ Low-connectivity operation

✓ Live collections and balances

✓ English training and support

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A single system behind every Madinah rep

200+ Projects Delivered

Bring Madinah outlet calls into one app

Join an online session to see a sample beat for Quba or Sultanah and talk through your rollout.

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Frequently Asked Questions

Where do Madinah workshops take place?

We run them in Jeddah, in Riyadh or online, whichever suits your managers. Consultants travel from Bengaluru for in-person sessions, and support after go-live is remote.

Can outlets near the Haram area get more calls in Ramadan?

Yes. Raise the call frequency for those outlets for the season, and the extra calls appear in reps' beats. When the season ends, the usual frequency applies again.

Can our reps cover Yanbu from Madinah?

Yes. A beat can include outlets in Yanbu or anywhere else on set days. The rep checks in and books orders there exactly as in the city.

How does the app know which scheme applies?

The office defines each scheme with its products, quantities and dates. As the rep adds items, the system checks those conditions and applies the discount or free goods.

What does the rep record during a call?

Typically a GPS check-in, a merchandising checklist, a short survey, the order and any payment received. All of it is linked to the outlet and that call.

Are tax invoices compliant with FATOORA phase 2?

Invoices raised from rep orders include Arabic fields, a QR code and a cryptographic stamp, and B2B invoices are sent for real-time clearance, in line with ZATCA requirements.

What language is the training in?

Training is in English. Sessions are short and practical, built around a real beat, and supervisors receive extra time on dashboards and target settings.

Can finance see collections without waiting for reps to return?

Yes. Each payment is posted against open invoices when the rep records it, and the outlet's balance updates at once in the accounts.