FMCG Field Sales Automation in Lusail

FMCG Field Sales Automation in Lusail for brands whose head offices sit in the city's towers and whose reps chase new outlets opening in Fox Hills, Lusail Marina and along Lusail Boulevard. SalesMake plans beats, checks visits by GPS and books orders on the spot.

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Following new retail with FMCG Field Sales Automation in Lusail

200+ Projects Delivered

What you get

New outlets registered with their GPS position
Approved shops slotted into the right beat
Head office sees every call on a live dashboard

Following new retail with FMCG Field Sales Automation in Lusail

Lusail is still filling up, and new groceries and supermarkets open in Fox Hills and around Qetaifan Island North as residents move in. For a brand, the challenge is getting those outlets onto a beat quickly and making sure reps actually visit them. SalesMake lets a rep register a new outlet with its GPS position, then supervisors approve it and slot it into the right beat. Orders, merchandising checks and collections follow the same visit pattern as older outlets. Sales managers working from head offices near Lusail Marina see the whole picture on a live dashboard.

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How the app keeps pace with a growing city

Nine features for brands selling into new districts

Outlet Onboarding

Reps register a newly opened grocery with location, contact and channel, and a supervisor approves it.

Beat Updates

Approved outlets in Fox Hills or Qetaifan Island North join a beat and appear on the next day's plan.

Verified Calls

GPS check-in confirms the rep was at the outlet, which matters when calls are spread across new streets.

Order Capture

Reps book orders with price and scheme shown together, and the distributor receives them without delay.

Launch Displays

When a brand rolls out a new item, merchandising tasks tell reps which displays to set up in each store.

Area Surveys

Reps record outlet size, opening hours and nearby competitors as new districts take shape.

Outlet Payments

Payments from credit outlets are entered in Qatari riyals, and the outlet balance updates once the visit syncs.

Weak Coverage

Built for low-connectivity areas, such as stores still waiting for full network coverage in new buildings.

Head Office View

Managers see calls, orders, new outlets and targets across the team from one live dashboard.

From a new shop opening to its first order

In a city that is still growing, the first brand to reach a new outlet often wins the shelf. SalesMake shortens that path. A rep who spots a new grocery registers it on the spot, a supervisor approves it, and the outlet is on a beat with a price list and credit terms. The first order can go through on the next visit, with the scheme calculated at order time.

New outlet registered during the visit
Supervisor approval before it joins a beat
Price list and credit terms set on approval
First order booked with the right scheme

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Rolling out SalesMake for a Lusail sales team

Six steps that leave room for outlets still opening

Kick-Off

We meet the sales and distribution leads at your head office and list the districts reps cover.

Outlet Base

Existing outlets are loaded and tagged, and a simple rule is agreed for registering new ones.

Rules and Prices

Price lists, schemes and targets are configured so field orders match what the distributor bills.

Training Visit

Consultants fly to Qatar to train reps and supervisors in English on their own phones.

Launch

The app goes live across beats, and supervisors approve new outlets as reps register them.

Support

Remote support from Bengaluru in hours that overlap Qatar's working week.

Field teams selling across Lusail

Qatar does not have VAT yet, so orders that reps book in Lusail are priced without it. SalesMake is ready to switch VAT on when Qatar introduces it, and the change would sit in the tax setup rather than in the rep's app. Qatar has approved an e-invoicing law, but no start dates have been given, so invoice data from field orders is kept structured for when they are. Sweetened and energy drinks attract excise tax, and those items are flagged in the catalogue. Pricing and collections are in Qatari riyals.

Field prices with no VAT added for now

Tax setup ready for a future VAT switch-on

Structured invoices while e-invoicing dates wait

QAR pricing with excise items flagged

Why Lusail head offices pick SalesMake

Symake works from Mahadevapura, Bengaluru, and has 200+ projects delivered. Consultants come to Qatar for workshops, training and go-live, and support runs remotely in hours that overlap the working week. SalesMake can be customized for your trade and pricing rules.

✓ Rep-registered new outlets

✓ Approval before beat assignment

✓ GPS-verified outlet calls

✓ Merchandising for new launches

✓ Targets by brand and rep

✓ Live view for head office

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200+ Projects Delivered

Reach new Lusail outlets before the rest

Tell us which districts your reps cover, and we will show new-outlet onboarding in a demo.

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Frequently Asked Questions

How do reps add a new grocery that opened in Fox Hills?

The rep registers it in the app with its GPS position, contact and channel. A supervisor approves it, sets the price list and credit terms, and the outlet joins the right beat for the next visit.

Can our head office near Lusail Marina watch the field team live?

Yes. Managers see check-ins, orders, collections and new outlets from a dashboard that updates as visits sync. There is no need to wait for reps to send end-of-day reports.

Is VAT added yet to orders booked in Lusail?

No, because Qatar has no VAT in force yet. When Qatar introduces VAT, the tax setting can be switched on, and reps continue booking orders the same way.

What about stores in new buildings with poor reception?

SalesMake is built to work in low-connectivity areas. Reps record the visit and order as normal, and the data is sent once the phone reaches a network.

Can merchandising tasks change for a product launch?

Yes. Supervisors add launch tasks, such as a new display or extra facings, for selected outlets. Reps see them during the visit, and completion is reported by outlet.

Is SalesMake suited to brands with several distributors in Qatar?

Yes. Each distributor has its own outlets, stock and orders, while the brand sees reps and results across all of them. Schemes can be set once and applied through each distributor.

Where do the people configuring SalesMake for Lusail work from?

The team is in Bengaluru, India. Symake has no office in Qatar. Consultants fly in for workshops, training and go-live, and support is provided remotely in English.

Can scheme and pricing rules be customized?

Yes. SalesMake can be customized for your trade and pricing rules, such as channel price lists or slab schemes. Changes are agreed in the workshop and tested before reps see them.