FMCG ERP and Distribution Management in Lusail

FMCG ERP and Distribution Management in Lusail gives head office teams on Lusail Boulevard and in Energy City live dashboards for distributor sales, depot cover, scheme returns and receivables across their Qatar markets.

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Using FMCG ERP and Distribution Management in Lusail head offices

200+ Projects Delivered

What you get

Live channel numbers for the directors
Approvals with full context on screen
Depots and distributors seen from one office

Using FMCG ERP and Distribution Management in Lusail head offices

Lusail hosts head offices rather than warehouses. A brand's leadership may sit in Energy City or near Lusail Marina while stock is held in Umm Alhoul or the Doha Industrial Area and distributors serve Doha, Al Khor and The Pearl. That distance makes reliable reporting essential. SalesMake gives directors a live view of primary sales, depot cover, scheme spend and distributor credit without waiting for the monthly pack. Approvals for large orders or new schemes can be given from the head office, with the full context on screen. Symake delivers from Bengaluru, with consultants flying to Qatar for workshops and go-live.

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Head office controls in SalesMake

Dashboards and approvals for a leadership team

Director dashboard

Primary sales, scheme spend, stock cover and overdue balances, refreshed as each transaction is saved.

Remote approvals

Large orders, deep discounts and over-limit requests reach the right director with the history attached.

Scheme governance

New schemes go through approval with a budget, so head office knows the spend before it starts.

Return by scheme

After a scheme closes, its cost is set against the extra volume it sold so leadership can judge it.

Stock cover

See weeks of cover per depot and SKU, including Umm Alhoul and Industrial Area warehouses.

Distributor scorecards

Compare partners on sales growth, sell-through to outlets, overdue days and claim levels each quarter.

Claim oversight

Claims are calculated from booked orders, and head office approves settlement by credit note.

Group accounts

Full double-entry books in Qatari riyals, with VAT settings ready for when Qatar introduces the tax.

Rule changes

Customization lets head office adjust pricing and trade rules as distributor agreements change over time.

Decisions from Lusail, based on live channel data

Leadership teams in Lusail often manage distributors they rarely visit. SalesMake narrows that gap. Every scheme request, large order and credit exception reaches head office with the distributor's history attached, and dashboards show the effect of earlier decisions. Directors can approve, reject or adjust from the office, and the field team sees the outcome straight away.

Approval requests with history attached
Scheme budgets set before launch
Partner scorecards for quarterly reviews
Effect of each decision visible later

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How a Lusail head office goes live

Leadership input early, then a steady handover to users

Leadership brief

We agree with directors which numbers, approvals and scorecards the head office needs.

Rules workshop

Consultants travel to Qatar to define scheme, credit and claim rules with sales and finance.

Set up

Dashboards, approval flows and trade rules are configured in Bengaluru and reviewed with you.

Connect depots

Warehouse stock and distributor balances are loaded and reconciled location by location.

User training

Directors, managers and distributor users are trained in English on their own screens.

Go-live review

After go-live, a review checks the dashboards against finance; support continues remotely.

Distribution control for FMCG brands in Lusail

Qatar has no VAT yet, so head office reports show no VAT on sales today. SalesMake is ready to switch VAT on when Qatar introduces it, which saves rework later. An e-invoicing law has been approved without dates, and structured invoice records mean the change will be smaller when it comes. Prices and balances are kept in Qatari riyals. Many Lusail groups hold stock in Umm Alhoul or Mesaieed, so transfers between those sites and distributors are tracked. Excise tax applies to certain sweetened and energy drinks, and those lines are priced separately. Qatar's weekend is Friday and Saturday.

VAT ready to switch on when Qatar introduces it

Structured invoices for the coming e-invoicing law

Transfers from Umm Alhoul or Mesaieed tracked

Excise drinks kept on separate price lines

What a Lusail leadership team gains

Head office needs control over schemes, credit and stock without being in the warehouse every day. SalesMake gives directors approvals, scorecards and live dashboards from one system that also runs the accounts. Symake has delivered 200+ projects.

✓ Approvals with history attached

✓ Scheme budgets set up front

✓ Partner scorecards each quarter

✓ Depot cover shown by SKU

✓ Claims approved centrally

✓ QAR accounts in the same system

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200+ Projects Delivered

Give your Lusail head office a live channel view

We will show the director dashboards and approval flows using a sample of your own distributor data.

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Frequently Asked Questions

Our head office is in Lusail but stock is in Umm Alhoul. Does that cause problems?

No. Each warehouse is a location in SalesMake, and head office sees stock across all of them. Transfers to distributors are recorded, so the Lusail dashboards always reflect where the cases are.

Can directors approve large orders from the head office?

Yes. Orders over a value, discount or credit limit go to the named approver with the distributor's history. Approvers decide on screen, and the order moves on once released.

How are new trade schemes controlled?

Each scheme is created with rules and a budget and goes through approval before it starts. Spend is tracked as orders qualify, and the return is reviewed when it ends.

Will we need to redo our set-up when Qatar brings in VAT?

No. VAT settings are already in place but not yet active. When Qatar introduces VAT, they can be turned on and applied to new invoices.

Can head office compare distributors fairly?

Scorecards compare partners on sales growth, sell-through to outlets, overdue days and claim levels, using the same rules for every distributor.

Will Symake people work from Lusail during the project?

No. Symake has no GCC office. Consultants fly in from Bengaluru for workshops, training and go-live, and support is remote afterwards.

What working hours does support cover?

Support runs from Bengaluru during hours that overlap most of the Qatar working week. Issues raised by head office or distributors are logged and followed through to a fix.

How long before the director dashboards are reliable?

Dashboards go live with the system, and the go-live review checks them against finance. Most teams trust them once the first month closes cleanly.