FMCG Distributor Management System in Riyadh

FMCG Distributor Management System in Riyadh, built on SalesMake, gives each distributor one record of stock, retailer orders, schemes and claims. Brands see secondary sales to every bakala and chain branch, and the books stay in balance.

FMCG Distributor Management System in Riyadh for city routes
200+ Projects Delivered

What you get

  • Warehouse stock tracked by batch and expiry date
  • Bakala credit limits checked before an order is accepted
  • Claims for Al Kharj and Qassim routes kept apart

FMCG Distributor Management System in Riyadh for city routes

Riyadh distributors cover a wide map. A single warehouse near the Second Industrial City may serve chain branches in Al Olaya, family bakalas in Al Narjis and new supermarkets in Al Malqa on the same day, and some trucks run on to Al Kharj or Qassim. SalesMake keeps that distributor's stock, retailer orders, returns and credit in one system. Each order picks up the right price list and the scheme the brand is running that week. At month end the distributor's claim is already worked out line by line, so the brand reviews it rather than rebuilds it.

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What a Riyadh distributor runs in SalesMake

Nine daily jobs, from the warehouse shelf to the claim

Distributor stock

Distributor stock

Stock is held by warehouse, batch and expiry date. Pickers see which lot to send first, and the brand sees the same figure in its own view.

Retailer orders

Retailer orders

Orders come in from reps on the mobile app or are keyed at the desk. Each one checks stock, price and the outlet's credit before it is saved.

Schemes at order

Schemes at order

Buy-and-get offers and slab discounts apply automatically when the order is booked, so the invoice matches what the rep promised at the shelf.

Channel pricing

Channel pricing

Keep separate price lists for chain key accounts, supermarkets and bakalas. Rules decide which list an outlet gets, not the rep's memory.

Returns and expiry

Returns and expiry

Damaged and near-expiry goods come back against the original invoice with a reason code, and saleable stock is split from write-offs.

Claims to brand

Claims to brand

Scheme costs and agreed discounts roll up into a claim per distributor, with every line traced to an invoice the brand can open.

Outstanding and collections

Outstanding and collections

Each outlet's open invoices and ageing are live. Reps record cash and cheque collections, and the receipt posts to the ledger at once.

Distributor accounts

Distributor accounts

Sales, returns, VAT and claims post to full double-entry books, so the distributor closes the month from the same data the brand reviews.

Live dashboards

Live dashboards

Secondary sales by outlet, route and brand show up as they happen. Area managers spot a slow week in Al Malqa before the month closes.

Settle scheme claims with the brand without a spreadsheet
Settle scheme claims with the brand without a spreadsheet screenshot

Settle scheme claims with the brand without a spreadsheet

In many Riyadh partnerships the distributor sends a spreadsheet of scheme costs, and the brand's finance team checks it invoice by invoice. SalesMake removes that loop. The scheme is calculated when the order is booked, the invoice records it, and the claim is a sum of those invoices. The brand approves or queries single lines, and the settlement posts to both sets of books.

  • Claim lines linked to retailer invoices
  • Queries raised on one line, not the whole claim
  • Approved claims settled against outstanding
  • Scheme cost by brand, route and month
See claim flow →

Bringing a Riyadh distributor live

Six stages we follow with the brand and its partner

Workshop

Consultants fly in from Bengaluru to map routes, price lists, schemes and the current claim process.

Master data

Outlets, items, batches and credit limits are cleaned and loaded, then checked against the distributor's ledger.

Scheme rules

Each running offer is set up as a rule and tested on real past orders before reps use it.

Pilot route

One route in central Riyadh goes live first, so the team can compare app orders with warehouse picks.

Full cutover

All routes and the warehouse move across, and opening balances for every outlet are confirmed.

Remote support

Day-to-day support runs from Bengaluru in hours that overlap the Saudi working week.

Distributors and trade channels in Riyadh

Saudi distributors invoice under ZATCA rules. VAT is 15%, and FATOORA phase 2 needs UBL XML, a cryptographic stamp and a QR code. Invoices to chains and other VAT-registered buyers are cleared in real time, while simplified invoices to small bakalas must be reported within 24 hours. Wave 25 brings in businesses whose VAT-subject revenue passed SAR 187,500 in any year from 2022 to 2025, with integration due by 1 February 2027. Each invoice and receipt a Riyadh distributor issues from SalesMake carries the Arabic fields ZATCA requires, and excise on sweetened and energy drinks sits on its own line.

VAT at 15% calculated on every retailer invoice
B2B invoices to chains cleared in real time
Simplified bakala invoices reported within 24 hours
Excise goods shown on a separate invoice line

Why Riyadh brands put their distributors on SalesMake

Symake has delivered 200+ projects and works from Bengaluru, with no office in Saudi Arabia. For Riyadh distributors that means planned trips for workshops and go-live, remote support the rest of the time, and one system the brand and its partner both trust.

✓ One stock figure for brand and distributor
✓ Scheme maths done at order time
✓ Claims traced to single invoices
✓ Credit checks before each order
✓ Rep app built for weak signal
✓ Training and support in English
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Why Riyadh brands put their distributors on SalesMake
Built for FMCG

Put your Riyadh distributors on one system

Share your routes, outlet count and running schemes, and we will plan the first distributor go-live with you.

Frequently Asked Questions

Can a Riyadh distributor serve both chains and bakalas from one warehouse?

Yes. Each outlet is tagged by channel, so a chain branch in Al Olaya and a bakala in Al Narjis get their own price list, scheme and credit terms, while stock comes from the same warehouse figure.

How do trucks running to Al Kharj or Qassim fit in?

Set them up as outstation routes with their own beat days and, if needed, their own price rules. Their sales, returns and claims are reported separately, so the brand can see how far-off areas perform against central Riyadh.

Our Riyadh distributor may be in ZATCA wave 25. What does that mean for timing?

If its VAT-subject revenue went above SAR 187,500 in any year from 2022 to 2025, it falls in wave 25 and must integrate by 1 February 2027. We plan setup and testing so they finish before that date.

Who sees the distributor's data, the brand or the distributor?

Both, within limits you set. The distributor runs its own books and stock. The brand sees secondary sales, stock of its items and claims, but not the distributor's other agencies or private accounts.

How are near-expiry goods handled?

Stock is tracked by batch and expiry date. You can list goods nearing expiry by outlet and warehouse, book returns with a reason, and keep write-offs apart from stock that can be resold.

Can we add a new distributor in Riyadh mid-year?

Yes. A new partner is set up with its warehouse, outlets, price lists and opening balances, then joins the schemes the brand is already running. Its claims start from its go-live date.

Will your consultants come to Riyadh?

Consultants fly in from Bengaluru for the workshop, the pilot route and go-live. Daily support is remote, in English, during hours that overlap the Saudi working week. Symake has no office in the Kingdom.

Can schemes change in the middle of a month?

Yes. Each scheme has start and end dates and the outlets or channels it covers. Orders booked after the change use the new rule, and earlier orders keep the scheme they were booked under.

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