FMCG Distributor Management System in Lusail

FMCG Distributor Management System in Lusail for brand teams working from head offices on Lusail Boulevard or near Lusail Marina. SalesMake shows each distributor's stock, retailer sales and claims in one format, across Qatar.

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Head office view: FMCG Distributor Management System in Lusail

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What you get

One reporting format across all distributors
New Lusail outlets added as they open
Claims arrive with order references attached

Head office view: FMCG Distributor Management System in Lusail

Lusail has become a home for head offices, with brand and regional teams in towers along Lusail Boulevard, around Fox Hills and near Place Vendome. Those teams rarely touch a carton, but they need to know what their distributors hold, what reached retailers and what each scheme is costing. SalesMake gives every distributor the same product codes, outlet types and reports, so the brand can compare them fairly. New retail space on Qetaifan Island North and around the marina can be added as outlets the day it opens. Claims arrive with order references, so approval is a review of data rather than a negotiation.

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What a brand team sees from Lusail

Nine views that link distributors, retailers and claims

Distributor Scorecard

Sales, stock days, returns and overdue balances for each distributor sit side by side on one screen for the brand.

Shelf Reach

Secondary sales show which outlets bought each product, so the brand knows how far a launch has spread.

Stock Cover

Days of stock at each distributor warehouse help planners decide when to ship the next primary order.

Scheme Cost

Payouts per scheme are totalled as orders are booked, giving marketing a running cost before month end.

Claim Approval

Distributor claims arrive with linked orders, and brand staff approve, reject or query each line.

Outlet Census

Reps add new outlets with GPS location and channel, so the retailer list grows as new shops open in Lusail.

Survey Results

Shelf and display surveys filled in by reps roll up by area and chain for the brand team to review.

Return Trends

Returns by product and reason show whether a line is overstocked, damaged in transit or reaching expiry.

Custom Rules

Trade terms and pricing rules that differ by channel or distributor are set up to match your contracts.

Compare every distributor on equal terms

When each distributor sends its own spreadsheet, the head office spends days lining up product names and outlet lists before any comparison is possible. SalesMake removes that work by giving all partners the same masters. A carton of a given product has one code everywhere, and a supermarket is classed the same way in Al Khor as in Al Wakrah. The brand team in Lusail then reads a scorecard instead of building one.

Shared product and outlet masters
Scorecards built without manual work
Secondary sales by channel and area
Claim status for each partner at a glance

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How a Lusail head office runs its partners

A monthly rhythm for brand teams managing several distributors

Plan

The brand sets monthly targets and schemes per distributor and pushes them into SalesMake.

Ship

Primary orders go out based on each distributor's stock cover and recent sell-out.

Monitor

Daily secondary sales and outlet visits show whether targets are on track by area.

Adjust

Slow areas get extra offers or visits, and the change is live on reps' phones the same day.

Approve

Claims are reviewed line by line against linked orders, then approved or queried.

Review

A month-end scorecard compares distributors and feeds next month's plan.

Distributors and trade channels in Lusail

Lusail is a planned city north of Doha with new towers, waterfront communities and a growing amount of retail space. Brand teams based here usually work with distributors who serve the whole country, from The Pearl and Doha to Al Khor. Trade splits between chains and supermarkets on one side and baqalas that buy on credit on the other. Invoices are raised in Qatari riyals, and the working week ends on Thursday. Qatar has not introduced VAT yet and its approved e-invoicing law has no dates. SalesMake is set up so VAT can be switched on once Qatar brings it in, with excise already marked on drinks that carry it.

Distributors serving Doha, The Pearl and Al Khor

New Lusail retail added as outlets open

VAT settings waiting for Qatar's future law

Excise drinks flagged on every invoice

Symake support for Lusail brand teams

Symake works from Bengaluru and sends consultants to Lusail to agree reporting with the brand team, set up distributors and train users at go-live. Afterwards, support is remote and runs in hours that overlap most of the Qatar working week.

✓ Reporting agreed with your brand team

✓ Distributor setup run by Symake

✓ Training in English, on site at go-live

✓ Remote support after launch

✓ Dashboards for head office and partners

✓ 200+ projects completed by Symake

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See all your Qatar distributors from Lusail

We will set up a sample scorecard using two of your distributors' recent data.

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Frequently Asked Questions

Can our Lusail head office see data without logging into each distributor's system?

Yes. All distributors work in SalesMake with shared masters, and the brand team has its own access with views across partners. Each distributor sees only its own data.

How do we add new shops opening in Lusail Marina or Qetaifan Island North?

Reps add new outlets from the app with GPS location and channel. A supervisor approves them, and they become part of a beat, so orders can start on the next visit.

Can we measure what a scheme actually cost?

SalesMake totals discounts and free goods per scheme as orders are booked. Brand teams see the running cost by distributor and area, and can compare it with the sales the scheme brought in.

Will VAT apply in future to distributors working from Lusail?

Not yet. Qatar has no VAT law in force. SalesMake holds the tax settings so they can be switched on when VAT is introduced, after the final rules are reviewed.

What data do distributors have to send us each month?

None by hand. Stock, secondary sales, returns and claims are recorded in SalesMake as they happen, so the brand sees them without waiting for files at month end.

Can survey questions differ by chain?

Yes. Surveys can be assigned to a chain, a channel or an area, so a hypermarket visit asks about display space while a baqala visit asks only about stock on shelf.

Will Symake meet our team in Lusail during the project?

Consultants travel from Bengaluru for the scoping workshop and again for training and go-live. Between those visits, progress meetings are held online.

Can distributors with different contracts have different claim rules?

Yes. Claim rules, such as which costs a brand covers and the deadlines for submission, can be set per distributor to match each agreement.